Art Direction by Christina Holtzen
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CORO Northern California 75th Anniversary

Many vs Cancer

Client 
CORO Northern California

Project
75th Anniversary Event

Deliverables
Event logo
Brand styles

Project completion
January 2018

CORO Northern California engaged Blue State Digital to create branding for their 75th anniversary event. Every year CORO has a themed luncheon celebrating Northern California's most prestigious leaders in business, government, nonprofits, politics and education. With 2018 being the organization's 75th anniversary, the client requested that the branding encapsulate a grander presence and feel distinctive amongst past years while still keeping the existing brand elements intact.

CORO wanted a logo that could be easily applied across diverse applications such as the print program, name badges, e-mail announcements and multiple webpages. 

The design was inspired by retro jazz motifs since the event takes place at The SFJazz Center, and the lines of the 75 are a nod to the paths of leadership in the past, present and future. 


Branding

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Program Cover

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Swag and name tag

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Email Invite

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