CORO Northern California
75th Anniversary Event
CORO Northern California engaged Blue State Digital to create branding for their 75th anniversary event. Every year CORO has a themed luncheon celebrating Northern California's most prestigious leaders in business, government, nonprofits, politics and education. With 2018 being the organization's 75th anniversary, the client requested that the branding encapsulate a grander presence and feel distinctive amongst past years while still keeping the existing brand elements intact.
CORO wanted a logo that could be easily applied across diverse applications such as the print program, name badges, e-mail announcements and multiple webpages.
The design was inspired by retro jazz motifs since the event takes place at The SFJazz Center, and the lines of the 75 are a nod to the paths of leadership in the past, present and future.