Prostate Cancer Foundation
Site design comps
Prostate Cancer Foundation is the leading resource for scientists, patients and their families to learn about the latest news, research and patient tools in order to ultimately eradicate deaths from prostate cancer.
For the project, we redesigned PCF.org to demonstrate the tangible ways in which PCF is curing prostate cancer. Prior to the redesign, we determined that the site was outdated and densely packed with information that lacked organization, which made it difficult to navigate. The site needed to match the identity redesign, restructuring of content and a new backend for effortless updating.
While another agency redesigned the PCF identity, I took many cues from the colors, typography, and angled graphic elements to make the site experience a polished, reliable source of information. To match the redesign I established photo guidelines to aid the organization during photoshoots, which vastly improved the images on the site and grew their asset library.