Art Direction by Christina Holtzen

SU2C: Impact Report

Stand Up 2 Cancer

Stand Up 2 Cancer

Impact Report

Campaign landing page

Project completion
September 2015

Stand Up To Cancer is a nonprofit whose mission is to raise funds to accelerate the pace of groundbreaking cancer research that can provide new therapies to patients quickly and save lives. Thanks to celebrity ambassadors, the nonprofit had strong brand recognition so my team and I were tasked to create a responsive interactive experience that focused on showcasing the nonprofit's work to stakeholders, donors and potential partnerships. After some strategy sessions to best convey the brand,
I created a compelling user experience by distilling large amounts of data into more digestible segments to engage the user.
To do this, I constructed interactive data visualizations using duotone photography with touches of micro-interactions in
the typography.

Long-scroll landing page

Site Microinteractions